Lagos Startup Week 2024

Driving innovation through partnerships; discussing the benefits and challenges of corporate-startup collaborations. Exploring how traditional businesses and startups can work together to drive innovation and growth.

For a corporate, partnerships with startups can help solve problems or create opportunities faster and/or at lower risk.

For a startup, corporates can offer industry expertise and market knowledge, customer discovery, new business, and brand awareness to name a few. Collaboration between the two should be an obvious source of competitive advantage and value creation for both, so why is there still hesitation when it comes to partnering?